What is the Big Latch On?
The Big Latch On is a global event designed to raise awareness of the importance
of breastfeeding by inviting nursing mothers to come together at registered
locations around the world to nurse their children at the same time. The
ultimate goal? To make breastfeeding a normal part of everyday life and
educate others on the numerous benefits that breastfeeding brings.
How does it work?
The Big Latch On takes place over two days during
World Breastfeeding Week and individual groups, like Catawba Valley Medical Center’s (CVMC)
Center for Women and Children, can register and host their own version
of the celebration. All breastfeeding women and children are to be latched
on for one minute as they make a group attempt to bypass the previous
record set by moms breastfeeding simultaneously worldwide.
The event hosted by CVMC’s Center for Women and Children will be
held on Friday, August 3rd in CVMC’s AHEC 112, located through the
entrance to the right of CVMC’s main lobby. The official latch on
begins at 10:30am, but we ask that you please arrive by 9:30am to sign
in, register for prizes and still have time to enjoy snacks while connecting
with other breastfeeding moms.
Who Should Attend?
All nursing mothers and their children. Grandmothers, mothers, partners
and spouses are also welcome.
Why Should You Participate?
Be part of something truly “BIG” – this annual event
unites breastfeeding women globally in support of breastfeeding. Offered
locally at CVMC, this empowers you to take part in a worldwide event documented
by designated witnesses who count the number of participants.
- Enjoy great company – solo outings can be a little more challenging
for new moms. This event offers an excellent chance to get out and connect
with like-minded women in a network of amazing people who think breastfeeding
is as awesome as you do.
- Snacks, Gift Bags and Door Prizes! Both healthy snacks and sweet treats
will be provided. All participants will receive a gift bag filled with
a variety of mom and baby friendly items compliments of our local sponsors.
Everyone in attendance will also be entered in for a chance to win one
of many door prizes.
Catawba Valley Medical Center provides the community with a wide variety of
lactation and breastfeeding services. Our staff is a resource for valuable breastfeeding knowledge for new
and experienced mothers alike. One of our most extensive breastfeeding
The POD, is now located on the hospital campus in the patient Pavilion. Ready
to help moms-to-be with a full line of maternity and nursing bras, breast
pumps for purchase or rent, and an inventory of breastfeeding accessories
and supplies, we stock many hard-to-find sizes and styles of maternity
bras and tanks ranging from 32 to 44, offer professional bra fittings
for our nursing moms and moms to be, and carry a line of award winning
birthing gowns. Walk-ins are welcome, or call
The POD, maternal child education center, at 828.326.3062 to make an appointment.
Check out our online calendar for
breastfeeding classes and
support groups offered throughout the month. If you have questions or concerns regarding
breastfeeding, please call our Breastfeeding Helpline at 828.326.2086.